Lloyd Hotel Formerly: Lloyd Hotel & Cultural Embassy (Lloyd Hotel & Culturele Ambassade)

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Hotel experimentalists
An art-, fashion- and architecture-minded hotel started in 2004 by a quartet with backgrounds as diverse as art historian, restaurateur and tax expert. The building was initially a hotel for Eastern Europeans emigrating to South America, then a haven for refugees, then a juvenile prison for young boys and finally, in the 1980s and 90s, artists' studios. But there's even more novelty to this hotel in that its 117 rooms offer a range of one-, two-, three-, four- and five-star rooms, each conceived and decorated with a certain care and detail. Occasional art exhibitions are staged throughout the building, and there's a shop and a restaurant too. Located in the rejuvenated and reinvented Eastern Docklands area Zeeburg, the hotel is a five-minute tram ride from Central Station. Walking to the Warmoesstraat might take 30 minutes. Same owners as the equally arty-minded Hotel The Exchange in Damrak 50.